ICYMI: The travel and tourism industry is facing a crisis in finding and keeping top talent.
You post job openings, but the applications trickle in—often from candidates who aren’t the right fit! The best employees seem to jump ship for other industries, leaving you short-staffed and scrambling to fill roles.
Sound familiar? You’re not alone. Many tour businesses are struggling to attract quality employees in today’s competitive job market. Workforce development is a key strategy for attracting top talent.
If your hiring strategy hasn’t evolved, you could be losing out on top talent without even realizing it.
The good news? There are proven strategies that can help. By adjusting your hiring approach to align with what today’s job seekers want, you can attract high-quality candidates who are eager to build a career in the industry.
Optimizing your recruitment process will then help you stand out from the competition, and strengthening your employer brand will ensure that top talent sees your company as a great place to work.
By the end of this guide, you’ll have a clear roadmap for transforming your hiring strategy.
Understanding Today’s Talent Market
Hiring in travel and tourism has never been easy, but the landscape has changed dramatically in recent years.
If you’re struggling to attract top talent, it’s not just because of increased competition. Actually, it’s because what job seekers want has evolved. To build a strong hiring strategy, you first need to understand today’s talent market, with employee engagement being a crucial factor.
What Job Seekers Want Now vs. Five Years Ago
Five years ago, job seekers in the travel and tourism industry were primarily looking for stable employment, competitive salaries, and opportunities for advancement. While these factors are still important, the priorities of today’s workforce have shifted.
Employees now value flexibility, balance, and culture just as much—if not more—than traditional benefits.
Many workers also expect more transparency from employers. They want to know about company values, workplace conditions, and growth opportunities before they apply.
If your job postings and recruitment process don’t reflect these expectations, you may be missing out on qualified candidates.
How the Industry’s Reputation Affects Hiring
The travel and tourism industry took a major hit during the COVID-19 pandemic, with mass layoffs and uncertainty pushing many workers to seek jobs in other fields.
As a result, some professionals hesitate to return, fearing instability. Others have shifted to remote-friendly industries that offer greater flexibility.
To overcome this, companies in travel and tourism must actively rebuild trust with potential hires. Showcasing job security, career growth, and employee well-being can make a big difference in attracting skilled professionals back to the industry.
Understanding these changes is the first step.
Next, let’s explore how you can optimize your hiring strategy to align with today’s job market.
Optimizing Your Hiring Strategy
Understanding what job seekers want is only the first step. To attract top talent, you need to refine your hiring strategy and make sure your recruitment process stands out in a competitive market.
That means crafting compelling job descriptions, leveraging the right platforms, and streamlining your interview process to secure the best candidates before your competitors do.
Writing Compelling Job Descriptions
A job description isn’t just a list of responsibilities—it’s a marketing tool. The best candidates aren’t just looking for any job; they’re looking for the right fit. If your job posting sounds generic, uninspiring, or unclear, you’re likely driving away top people.
Here’s how to improve your job descriptions:
- Use clear, engaging language. Avoid corporate jargon and focus on what makes the role exciting.
- Highlight growth opportunities. Job seekers want to know where this role can take them in the future.
- Showcase your company culture. Include details about workplace values, team dynamics, and benefits beyond salary.
- Be transparent about pay and perks. Many candidates skip over vague listings. If possible, include salary ranges, benefits, and any unique perks your company offers.
Using Social Media and Recruitment Platforms Effectively
Traditional job boards still have their place, but social media and targeted recruitment platforms are now essential for reaching top candidates.
Many travel and tourism professionals actively network on LinkedIn, while younger job seekers often engage with brands on Instagram, TikTok, and even Facebook.
To maximize your reach:
- Optimize your LinkedIn presence. Ensure your company page reflects your brand, culture, and current job openings.
- Use industry-specific platforms. Websites that specialize in travel and tourism jobs.
- Leverage employee advocacy. Encourage your current team to share job postings and testimonials about their experience working with you.
Streamlining the Interview Process
A long, drawn-out hiring process can cost you top candidates. Many job seekers, especially those with in-demand skills, receive multiple offers. If your process takes too long, they may accept another job before you make a decision.
To keep things efficient:
- Limit the number of interview rounds. Three or more interviews for an entry-level role can frustrate candidates and slow down hiring.
- Use video interviews when possible. This makes scheduling easier, especially for out-of-town candidates.
- Provide timely feedback. Let candidates know where they stand after each stage to keep them engaged.
Employer Branding: Standing Out in a Competitive Market
Even with a strong hiring strategy, attracting top talent in the tourism industry requires more than just posting job openings. To compete with other companies—and even other industries—you need a compelling employer brand.
Job seekers want more than a paycheck; they want to work for a company that aligns with their values, offers growth opportunities, and provides a positive workplace culture.
Why Employer Reputation Matters
Your company’s reputation plays a major role in whether candidates choose to apply. Before accepting a job, many applicant's research potential employers on sites like Glassdoor, LinkedIn, and Indeed.
If they see negative reviews about poor management, high turnover, or lack of career growth, they may take their skills elsewhere.
A strong employer brand can help you:
- Attract high-quality applicants who are excited to work for your company.
- Reduce turnover by hiring employees who align with your values and culture.
- Strengthen employee referrals, as satisfied team members are more likely to recommend your company to others.
Strategies for Attracting Talent and Positioning Your Company as a Great Place to Work
Building a strong employer brand takes time, but these strategies can help:
- Showcase Employee Stories: Job seekers want to hear from real employees. Share testimonials, success stories, and behind-the-scenes content on your website and social media. Highlight career growth, company culture, and team experiences.
- Improve Workplace Culture: Employer branding isn’t just about marketing—it has to reflect reality. Create a work environment where employees feel supported. Offer professional development, recognize achievements, and encourage a healthy work-life balance.
- Engage on Social Media: Candidates often research potential employers on social media before applying. Use platforms like LinkedIn, Instagram, and even TikTok to showcase company events, employee highlights, and workplace culture.
- Encourage Employee Reviews: Ask current employees to leave honest reviews on job review sites. Address any negative feedback professionally and use it as an opportunity to improve.
- Offer Competitive Perks Beyond Salary: While salary matters, benefits like career advancement opportunities, flexible scheduling, and travel perks can make your company stand out. Clearly communicate these in job postings and interviews.
Retention: Keeping Top Talent After Hiring
Attracting top talent is only half the battle. In the travel and tourism industry, high turnover is a common challenge, and losing skilled employees can be costly.
To build a strong, reliable team, you need strategies that keep your best employees engaged, motivated, and committed to your company for the long term, fostering employee loyalty.
How to Reduce Turnover in the Hospitality Industry
Many roles in travel and tourism are seasonal, making retention even more difficult. However, there are ways to keep employees coming back year after year.
- Offer incentives for returning employees. Provide end-of-season bonuses or guaranteed rehire opportunities to encourage seasonal staff to return.
- Provide career growth opportunities. Offer training, certifications, and pathways to full-time or leadership roles for those who want to advance.
- Build a strong company culture. Employees are more likely to return to a workplace where they feel valued, supported, and connected to their team.
Offering Benefits and Flexibility That Matter
In today’s job market, employees are looking for more than just a paycheck. Companies that offer competitive benefits and flexibility have a much better chance of retaining top talent.
- Prioritize work-life balance. Even in a fast-paced industry, offering fair scheduling, adequate time off, and mental health support can make a big difference.
- Consider hybrid or remote options when possible. While not every travel and tourism job can be remote, administrative roles and certain customer service positions may allow for flexible work arrangements.
- Provide unique industry perks. Employees in travel and tourism often value experiences over traditional benefits. Offering discounted travel, free stays, or exclusive industry experiences can boost loyalty.
Creating a Company Culture Employees Want to Stay In
Retention isn’t just about benefits—it’s about creating an environment where employees feel valued and excited to work.
- Recognize and reward employees. Public recognition, employee-of-the-month programs, and performance-based incentives help employees feel appreciated.
- Invest in professional development. Offering mentorship, training programs, and opportunities to learn new skills keeps employees engaged and motivated.
- Foster strong leadership. Many employees leave jobs because of poor management. Training supervisors to be supportive, communicative, and fair can greatly improve retention rates.
Keeping top talent requires ongoing effort, but when employees feel supported and valued, they are more likely to stay with your company long term.
Final Thoughts
The travel and tourism industry is more competitive than ever when it comes to hiring and retaining top talent. Job seekers today have different expectations, and businesses that fail to adapt will struggle to attract and keep the best employees.
To transform your hiring strategy, focus on aligning your approach with what today’s workforce values most. Craft compelling job descriptions, use the right recruitment platforms, and streamline your interview process to secure top candidates quickly. Also, strengthening your employer brand will make your company stand out, while offering meaningful benefits and career growth opportunities will keep employees engaged and loyal.
Retention is just as important as recruitment. Reducing turnover in a seasonal industry requires incentives, professional development, and a workplace culture where employees feel valued and supported. At the end of the day, when you invest in your employees, they invest in your business, too. So, it’s time to take action!
Evaluate your current hiring strategy, identify areas for improvement, and start implementing the changes that will help you attract and retain the best talent in travel and tourism. A strong team is the foundation of a successful business. So, make sure yours is built to last.
